Harnessing New Leads: An Ongoing Struggle for Small Business

Often businesses invest in new market growth opportunities which do not reap the desired results and end up with sales that cost more to generate than their worth. Putting yourself out there and gaining a foothold in the market isn’t easy. You have to find your place among the market giants and seasoned niche holders and you have to do it fast because being a small business, you can only spend so much capital and time with reaping the rewards.

Create your client base

A lack of a strong client base is in no way a reflection of poor product/service quality or need of further effort. The mindset that you have pertaining what needs to be done is what often gets most small businesses in trouble. If you find that clients don’t want to pay what you’re asking, instead of trying harder to convince those clients of your worth, look for different clients who have more to spend. If the places you are networking don’t seem to connect you with enough prospects, instead of networking there more often, look for new places to network.

 Make a plan for your business

The amount of struggle you are undergoing should be an indicator of how a change in direction is imperative. Reassess your position and let go of the get-rich-quick-and-easy fantasies. Lead generation is a numbers game. You may think you’re all set for a customer stampede by creating an online social forum and you may even get a lot of notice. But if the sales figure isn’t ticking, explore new avenues. If you do not have a well-laid out plan for your business, things are bound to go awry.

Empower your business with social media

These days social media is playing a vital role in marketing and spreading the word out. Face book is considered the market leader with its massive traffic and very organized advertisement platform. Twitter is the next big gun on town and it has more targeted reach to the customers when it comes to paid marketing.

LinkedIn is not far behind and have a great audience. LinkedIn is differentiated based on its users i.e. the professional users.

“You might be surprised by what we found: 94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers.” - Davis Schneider

If following are the figures then LinkedIn is at the top of its game.

Make a budgeted move

It would also be well worth your efforts to not just copy paste all the marketing gimmicks that your competitors may be up to. They may have the sales you want, but do you have the capital and market standing that they have? By solely relying on what worked for others and using expensive directory ads, gate-fold color brochures, and trade show displays, you are dooming yourself to struggle with a high price tag.

Make your offers interesting

Another reason is lack of interest in your offering. The way you sell yourself has to be really innovative way while managing to convey the requisite details. Any form of content sharing has to come from you and be clear and concise. Blowing up the real deal and not being straightforward about what you truly offer will not entice customers.

Testimonials for your business

Are you not coming off as a thorough professional? Get an outside opinion about your business image. When a prospect visits your website, they should sense that you offer a comfortable level of expertise. It can be as simple as including customer testimonials or case studies, mentioning industry awards, listing credentials and certifications and linking to your privacy policy. And remember not to poke around too much. Some sites end up asking way too much personal information like age, gender, occupation, marital status and that is a serious turn-off.

Business Testimonial

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Author: Sheraz Saeedy

Sheraz is an entrepreneur and Co-Founder of AdClout & BizClout . Helping Startups to smartly spend early investments.

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