The popularity wagon has overtaken the quality drive. You’re definitely not popular if you don’t have quality, but your quality is of no use if you aren’t popular and people haven’t heard about you. This is the way things work with Social Media and eCommerce business these days. You could have a great set-up and superb back-end operational support, but you still need to have an effective social media presence to really get things going for your business.
Social media has added fun and exciting new ways to the conventional mode of doing business. The best thing it has done is bringing customer feedback on a really massive and easily accessible platform so at the business end; you know exactly what your customers want from you. But it isn’t always so easy to get your hands on this haloed information, so you need to get smart and leverage social media channels to really boost your sales, which is the essential goal of any eCommerce set-up.
There are tools like ShareThis and AddThis that supply data on social sharing trends. It is important for you to know where your customers are sharing their purchases so you know which media to target. Facebook and Twitter no doubt bag the cat in this department and it will surely help to add a “Share this” button for Facebook on your product pages. You can also use Google Analytics with their click tracking and goals. Twitip has an excellent tutorial on how to track Twitter conversions and click data that you could use for any other social media site as well.
Check out these social media e-commerce facts and other social buying information:
Having a Twitter/FB handle is a must. You have an open medium to interact freely with your customers and this makes a world of a difference. Next is ensuring you place your share buttons strategically so viewers don’t miss out on them. It could be the Thank You page after order placement or in the sale confirmation email.
Uploading clips of your product range can result in an explosive share-fire. People love sharing videos and they are a great way to make your products go viral on social media and effect sales growth.
Keep it a two-way communication that engages a passive audience and makes them feel like you’re not just a product range. Share business anecdotes and hold small-scale contests that use ideas submitted by your customers or even just their stories and experiences. Anything that adds something new to the package than a sales transaction and keeps you connected with your clients. Special offers, coupons, tips, and other things that customers wouldn’t get unless they were following you on social media sites.
Remember that interactive media isn’t just about your benefit. Grievance redress can be effectively meted out via social media channels and you can manage to not only secure new customers but also cement your relation with existing clientele and boost brand association. This will add long-term value to your brand name.
- 4 Core Social Commerce Trends In 2014 (socialmediatoday.com)
- Here’s How Retailers Are Really Using Social Media To Boost Sales (businessinsider.com)
- Harnessing New Leads: An Ongoing Struggle for Small Business (bizclout.com)
- Your Website is Live – Now What? (bizclout.com)
- Social Media Is Taking Over E-Commerce [Infographic] (socialnewsdaily.com)