With the increased competition between eCommerce websites and not a very large audience; businesses in Pakistan need to keep a look out for ways to survive this competition and stand out as a customer preference. In order to attract audience it is important to understand it and fulfill the demands.Here are the 9 brilliant ways that can help generate more Conversions for eCommerce websites in Pakistan;
People in Pakistan keep a prompt look out for discounts. Whenever possible mention a discount on your sales like a 10% off on a certain item.
This is one of the most successful audiences drawing strategy. A discount on even a single item can make the curious lot your customers for other products.
Make sure your website is easy to navigate. If a website is difficult to go through, most people will just move on the next online shopping option that is easier to use and view.
Your website should be well organized, important details should be highlighted and hyperlinks should be easily visible for an easy navigation.
Since the eCommerce website is somewhat a virtual shopping area; your products should be easily accessible on it.
“Around 30% of the visitors on your site use the search box to find products, which makes search a huge priority for ecommerce sites. A clear and well-positioned search box improves findability and dramatically increases overall conversions. ” – Unbxd.com
If you have a variety of products to offer, make sure you have a search tool on the website so that customers can easily find what they are looking for.
This is the major feature of a good eCommerce website. With every product make sure you have an “add to cart” or “purchase” button prominently present.
Users might not pay much attention to a command present somewhere at the bottom of the page. You need to be clear with the instructions for users to follow.
Give more to look at than more to read. People in Pakistan are more comfortable with a purchase that they have looked into well; where they can see the quality and look of the product clearly.
Therefore make sure to mention only the important product details along with a very clear and attractive picture of it.
Often the word of mouth to advertise your online business is not enough. One of the best ways to generate more traffic on your website is by making the website visible and known to your target audience.
This can be done by advertising your website on other frequently visited sites like Facebook and Google Adwords and search engines as well that offer the service.
For a starter you can also sell your products through other websites such as EBay or Amazon. You can mention a link to your website there as well.
For more products or more of the same product your customers will visit your link; hence generating more Conversions at your website.
Another easy yet strategic way to attract customers to your eCommerce website is through sales schemes. Make out your margins in sales and develop an offer regarding price cuts or free items; such as a one on one free scheme.
This is one of the most widely used and successful ways to attract more traffic and purchases.
There are all sorts of products to sell online. Sometimes offering a product that has a lot of market competition let alone the competition of websites; blogging is a way to capture more customers. You can develop a business blog where you can display your products, daily schemes and new arrivals.
Certain sites like Google allow marketing blogs as well so you can reach more people in your circle and outside it. By keeping the blog interesting and updated at all times you are sure to increase your customer base.