Entrepreneurship is an adventure that all of us secretly dream about since our childhood and internet makes things so much easier. There are scores of people venturing on small-scale business start-ups hoping to make their mark. One thing that can greatly facilitate all these new entries in the market is a strong web presence. Anyone remotely interested in your business today will first go and search your name online. This clearly shows how important it is for you to ensure that you have built a great website for your business prior or simultaneous to its launch.
Website Designing and Development
Now website designing and development isn’t everyone’s cup of tea. So what do you do if you’re all set for your launch and have no name in the virtual realm? You could always hire a professional and have him do the job for you, but let’s face it, why incur a host of expenses if you could just do it yourself? It has become so easy nowadays, that a complete novice could manage to build a website for his/her small business in no time.
There are many website generators and editors available in the market. You can choose one which makes your life easy in terms of effort and finances. Most website generators try to give maximum control to user but it adds a lot of effort and makes it difficult to manage. But there are some which gets you a professional website with a minimum effort like BizClout.
After developing a website you need to do is select a web hosting service. Now there are lots of them out there, but if you decide to go with a template website-maker like WordPress.com, Weebly, Wix or BuzClout, this should make things easy for you. You will have different options about selecting or even buying your own host server, which provides you with disk storage, email addresses, and data transfers. You can get these at different monthly packages according to your needs e.g. Amazon, Apache, and Arvixe.
Once you have a server, choose a domain name or the address for your website. This is very important, as an innovative name ensures greater hits. Search engine optimization packages tend to be tied in beforehand but you should still find web search terms that have a high ranking on Google and low ranking on competitor’s website using tools like SBI’s Brainstormer or Market Samurai. Adding the right content will popularize your ranking.
Decide on a theme and design the site using the available templates and design features. Evaluate your competition and understand what needs to be done to catapult your interests. Having the right information available and the relevant pages highlighting your business will make a world of difference to how your set-up is being perceived. Contact info, Q&A, plug-ins for social media channels and even a short clip of you introducing your own business will make a great impression and establish trust with future prospects.
Once your site is up, be particular about the content management system. Update items regularly so it has a ‘live’ feel. Blogs are another great way to communicate with prospective customers and can be used to announce new products or services as well as new features of the website. Since a blog is so easy to update with news, pictures, links and videos the business owner can usually do this.
A Perfect Headline
“In a world full of noise, how do you get people to actually read what you write? It takes more than good content or great design. The most important part of writing an article is the headline. “
Niel Patel has created a formula for perfect headline